SERVICES
We are a communications agency that offers a wide variety of services for small-to-medium sized nonprofits and small businesses in Spanish and English. We also have relationships with journalists and publications around the world. Let us help you tell your story and get it in front of the eyes that need to see it.
Have a communications team that is struggling with low engagement and stagnant growth? We offer an audit of your current practices followed by a tailored in-person or online training on social media management, email marketing, and user experience for web best practices grounded in culturally competent communication.
What We Offer Nonprofits
In today’s political climate, it is more important than ever for nonprofits to effectively communicate with their clients and engage donors, but with so much need for on-the-ground services, communications can become irregular or fall completely to the wayside. We help you maintain cohesive messaging so you can focus on serving your community. Because we believe your clients should never go without critical services and the money that funds them, we work with organizational budgets to provide high quality communications consulting without breaking the bank.
What We Offer Small Businesses
We use our experience as small business marketing consultants (and owners) to help our clients build brand awareness, create and implement on-going marketing campaigns, and grow engaged audiences. In the past, we’ve worked with companies of all sizes in a variety of industries. Now, we only work with companies that exemplify our values and provide goods or services we can stand behind. We give priority to those headed by people from marginalized communities and work on a sliding scale for companies with limited budgets.
We help organizations and companies create cohesive visual branding through style guides, letterhead and other stationary, brochures, invitation suites for events, and collateral materials.
Maintaining cohesive visual messaging can seem like a frivolous way to spend time and money, but we cannot stress its importance enough—and not just for for-profit companies. Polished materials that are regularly updated and cohesive across an organization gives a professional impression to potential clients, donors, funders, and community members.
Without a style guide, smaller companies and nonprofits (and especially those that provide multiple types of goods or services) tend to produce flyers, stationary, and other collateral materials that vary wildly in look. With so many other organizations vying for attention, cohesive and updated branding is necessary. We want your community to see your materials and immediately recognize (and trust) your organization.
Attractive and consistent branding is a critical aspect of increasing sales and donations. Bigger brands and nonprofits understand this but smaller ones often struggle with juggling day-to-day needs and funding constraints. We work with our clients to create or update aesthetically pleasing (and powerful) materials that fit their organizational goals.
Check out our case studies and then get a free consultation today.
We write compelling email copy, create HTML skins for emails, segment and maintain lists, and write welcome and opt-in series automations to increase deliverability.
Nonprofits across various sectors can make anywhere from 35% to over 50% of their online revenue from email marketing. That is if their emails are being delivered and read. In a 2018 study on nonprofit email deliverability, EveryAction found that on average organizations lost over $21,000 in potential donations because their emails ended up in spam. There’s a lot that goes into email deliverability—we can help by either managing your email lists directly or training existing staff on how to address these issues. We have experience with Constant Contact, MailChimp, and EveryAction and specialize in creating automations that help you keep your email lists healthy and engaged.
If you decide to let us write your newsletters for you, you’re in great hands. We don’t mean to brag, but our newsletters have gotten national attention and we’ve raised up to $16,000 in unrestricted funding with just a single email campaign!
Newsletters are a great way to build community and communicate with clients, donors, and volunteers. It’s often one of the most under- or mis- used tools in an organization’s toolbox. Thankfully for you, it’s one of our favorite services to offer (and we offer it in Spanish and English).
Check out our case studies and then get a free consultation today.
We specialize in exciting social media copywriting, strategizing, maintenance, and editorial calendars that grow engaged audiences.
Social media is an incredibly necessary (and ever-evolving) tool for organizations and companies to leverage. A good social media strategy drives traffic to your website, increases sales and donations, improves search engine rankings, and creates an ongoing conversations with your clients (who often use comment sections and direct messaging to ask questions about services, hours, and more).
With social media giants like Facebook and Instagram constantly changing their highly-secret algorithms, it can be hard to get and maintain the kind of engagement and growth you want. Pouring money into social media ads is one way to achieve small bursts of growth, but in our experience, it’s a poor and highly ineffective substitute for proper social media strategy. Instead, we offer our social media services on Facebook, Twitter, and Instagram which cover the creation of an editorial calendar that has your organizations’ needs and goals in mind, regular posting and monitoring, along with monthly reporting. Every ninety days, we re-assess our strategy and tweak it according to our results and any recent changes in your audience.
Check out our case studies and then get a free consultation today.
We provide our clients with user experience audits and impactful copywriting and editing based on SEO best practices for new and existing websites.
Writing effective web copy and staying on top of changes to search engine optimization (SEO) best practices can pose a challenge for small businesses and nonprofits. We find that because of budget and time constraints, their websites tend to be dated, hard to navigate, and, we hate to say it, ugly.
We work with your web designers to provide critical feedback around user experience. Our process involves reviewing your site and then providing a comprehensive report on usability, responsiveness, how quickly pages load, how understandable the copy is, how well the design leads users to where you want them to go, and how easy the pages are to navigate. All of these aspects affect user experience. If your website is poorly designed, takes too long to load, or isn’t mobile responsive, users will go elsewhere.
Our web services are particularly useful for nonprofits in need of catering to two distinct audiences: funders and the communities they serve. We have extensive experience writing and editing impactful and SEO-friendly web copy for multiple audiences in both English and Spanish.
Check out our case studies and then get a free consultation today.
We develop creative and exciting ways to tell your story through engaging copy for web, marketing materials, email campaigns, blogs, and social media.
Bad copy sends an unprofessional message that can impact sales or ability to get donations. For nonprofits, it can create confusion for clients attempting to seek the services they need. Whether you need to completely overhaul your materials or edit what you have, we’ve got your back. We have combined degrees and experience in creative writing, business marketing, and nonprofit, so we know the most effective ways to tell your stories to your particular audience. Because we only work with organizations and companies that excite us, we also infuse our passion for your project into everything that we write for you.
We can help you write:
- Newsletters
- Blogs
- Web copy
- Social media copy
- Product descriptions
Check out our case studies and then get a free consultation today.
We provide our clients with product strategy, creative ideation, and engaging content marketing.
Our small business marketing strategies are tried-and-tested. We’re small business owners with years of experience running with the “big guys.” Now, we use everything we’ve learned there to help small companies, from the startup phase and beyond, create effective marketing campaigns.
Over the years, we’ve provided several brands of varying sizes with creative ideation and product strategy services, and we’d love to do it for you. Let us be your sounding board. Together, we can find creative tweaks to your product or marketing strategy that will help give you an edge in an increasingly oversaturated and highly competitive market.
If your product is all set, build an engaged client base with content marketing and SEO-friendly blogs, and let us leverage our relationships with the press to look for ways to gain exposure for your company.
Check out our case studies and then get a free consultation today.
OUR PROCESS
01
Listen
You’re the expert on your organization so before starting any projects, we meet with you to hear your concerns, needs, and goals.
02
Assess
Next, we assess the materials and systems you have or don’t have to see what we’ve got to work with.
03
Strategize
We then identify how best to help you reach your goals, build your strengths, address weaknesses, and take advantage of opportunities for success.
04
Plan
A lot of our clients struggle with making their communications strategies sustainable. We help you create plans that are tailored to your needs.
05
Implement
You focus on providing your much-needed services to your community, we’ll take care of the rest.
06
Report & Re-assess
We keep you in the loop with regular progress reports and use that data to re-assess and re-strategize if necessary.