CASE STUDIES

EXAMPLES OF OUR WORK

Get a better sense of the work we’ve done with different companies and organizations by checking out our case studies below!

NONPROFIT COMMUNICATIONS CONSULTING

NMIC

Services: We currently provide NMIC with comprehensive communications services (email marketing, social media management, graphic design, web copy and user experience consulting). Below are some of the successes we’re most proud of.

  • We increased NMIC’s Facebook reach from an average of about 500 to over 17,000 in the first month
  • We were able to complete design projects that had been pending for over six months (like the annual report and the invitation suite for their upcoming gala)

Current projects: assisting in the rewriting and migration of their website, and updating the entire suite of flyers across the whole organization.

NONPROFIT COMMUNICATIONS CONSULTING

NMCIR

Services: In the past we provided email list maintenance and graphic design. Now we provide email copy on a weekly basis. Below are some of the successes we’re most proud of.

  • We helped clean their email lists to maximize deliverability, created welcome and opt-in automations, and increased their open rates from 12% to 22%. Our biggest win was raising over $30,000 with two email fundraising campaigns.
  • We created a Know Your Rights flyer that is now used and distributed at major NYC consulates.
  • An info sheet we designed caught the Governor’s eye, the was then organization called to provide a statewide training on the subject.
  • Our newsletters were recognized for their creativity and efficacy by the New Americans Campaign for promoting a mega citizenship drive in 2018.

BUSINESS MARKETING 

Buchanan’s Whisky

Services: We provided Buchanan’s with copywriting and editing, English to Spanish translation, social media copywriting, and creative ideation for a nationwide campaign.

We were approached by a UK marketing agency to provide copy for a marketing campaign celebrating Dominican greatness. We made sure the articles we provided the campaign focused on highlighting Dominican people of African descent and the forgotten history of the nation.

We used our experience in creative ideation and culturally competent communication to consult on campaign topics and help reposition articles that could have been offensive. 

Then, we edited and translated the entire campaign and provided Facebook ad copy in English and Spanish. Click on any of the slides to see the live campaign.

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