We were approached by a UK marketing agency to provide copy for a marketing campaign celebrating Dominican greatness. We made sure the articles we provided the campaign focused on highlighting Dominican people of African descent and the forgotten history of the nation.
We used our experience in creative ideation and culturally competent communication to consult on campaign topics and help reposition articles that could have been offensive.
Then, we edited and translated the entire campaign and provided Facebook ad copy in English and Spanish. Click on any of the slides to see the live campaign.